The ongoing explosion of a range of devices and a huge popularity of mobile phones have given a boost to the adoption of responsive design of the websites by retailers and all kinds of businesses which look for a solution …
Responsive Website Design
Successful businesses continuously redesign and improve their strategies to meet the needs and requirements of their clients. Be it online or offline. Using Responsive website design is the best way to solve this issue online. Responsive design refers to the use of fluid design to craft your website to optimally respond excellently across multiple devices. Be it desktop, iPhone, iPad or any other device it is viewed on.
With almost half of the web traffic coming from Smartphones and Tablets, your website has to be mobile friendly to attract and retain traffic. Responsive website Development is the key to a mobile friendly site that rank well on search engines. The following are the SEO benefits you derive from having a responsive web design.
SEO benefits of Responsive website design and development
- Top spot of search results
Today, the most important target for any website is to get on the first page of Google and other major search engines. It is a fact that most search engines, especially Google, favours the responsive website designs. They put them on top of their search results. This is because these websites are mobile optimised. The search engines know when a website is mobile optimised and count it as a plus for search results.
- Reduced bounce rate
With responsive web design, the bounce rate of your website is brought to the minimum. Tiny prints together with images that are hard to comprehend are some of the major reasons visitors from mobile devices don’t stay long on a website. You know what it means for visitors coming from mobile devices not to stay long on your website. Bearing in mind that almost half of website visitors come from Smartphones and Tablets. Responsive website development ensures that your site adapt to different screen sizes and is user-friendly.
- Minimal Page loading time
One of the major things that directly affects user experience on a website is page loading time of the site. Having a mobile optimised site will remove the ‘redirecting to a mobile website’ thereby reducing the loading time to a large extent. This will enhance the user experience placement on search results which means more human traffic.
How does having a Responsive website design affect my Social Media indicators
Having a separate mobile website from the website for desktops brings down your backlinks and Social Media Indicators to zero. This is because you will build and optimise the mobile website from the scratch. The reputation and recognition of the website will also be made from the scratch. This will take you more time and additional cost. With a responsive website design, this challenge does not arise.
With responsive website design, user experiences for context, device and screen size can be highly optimised. Apart from increased organic traffic, having a responsive design will reduce your website bounce rate and increase the conversion rate. If you wish to maximise the objective for creating a website for your business then you have to make your website user-friendly with responsive web design and development.