Optimising A Responsive Design For Your Website

The ongoing explosion of a range of devices and a huge popularity of mobile phones have given a boost to the adoption of responsive design of the websites by retailers and all kinds of businesses which look for a solution to optimise the way customers engage across various digital touch interfaces. Today, mobile optimised desktop websites are regarded as the best solution for businesses due to extensive dependency of users on mobile phones; however, this experience usually lacks effective branding as well as content elements. Moreover, it also packs up the whole budget and staff for managing two different website versions. Here comes the responsive design as the best solution to sort these issues by delivering website information from the single codebase which learns and adapts to a mobile device, and from the single website URL.

Though merely by creating an eCommerce website will not guarantee you for your business success, but for an impressively performing site, you should think of strong planning and consideration. In case, you fail in doing it rightly, the responsive website may introduce you with several challenges like sluggish performance, time consumption, critical delays in development testing, expensive, and unexpected architectural challenges for which your site would require to be rewritten.

Things You Should Do Before Optimising Website For Responsive Design

According to expert web designers, a powerful implementation of responsive website design starts by aligning all your website development and business goals. To do this task fast, the best way is to spend time on analysing the patterns of mobile traffic, review data architecture, make priority lists of device and review content. Properly joining teams for design and development and boosting their collaboration over development frameworks and prototyping tools can equally enhance time for marketing.

Optimising Website For Responsive – Mapping Journey Of Customers

Just as all other things, website optimization for various devices begins with the people you address to – their behaviours, attitude and composition. There are following aspects you should consider to map up your customers’ journey for optimising site for responsive.

  • Total percentage of traffic that comes from mobile devices. A majority of online sellers pin around 30 percent traffic as their target for responsive.
  • How your customers access your website at present? At this point, macro trends are less important than your website and customer specifics.
  • Type of browsers and devices your customers favour. You should remember that to implement responsive design for your site, you need to use certain techniques that would be unresponsive to old browsers. Learning the latest devices from which your site is being accessed is a way to learn the total screen breakpoints numbers for which you are designing your site.

Defining The Content Strategy 

Content preparation for your responsive site is a great challenge for merchants as they have to think of ways to change them as per their view about content. So, it is usually said that to implement the responsive design, one should focus on a quality content strategy, not just to the design question.

At this stage, concentrate on various search terms that your audience use and then start by pointing certain interactions related to your store. After that, prioritize information and functions to set up mobile view efficiently and check out to the clearer site for big screens. Remember that making a great experience is not about eliminating depth or utility.

On its opposite, the online audience hope to have a power to perform actions as they desire from the device of their choice. It means saving to the wishlists, making filters to search results, universally accessible check out and reading reviews.

Optimising Images & Code For Responsive Design

In Responsive website design, you will find that it’s codebase becomes too large for being single and hence, the site becomes slow to get loaded. To rectify this issue, you should consider tips which are given below. These tips will help you to give your audience an optimum experience on their mobile or other devices.

  • First load your priority content and then, lazy load content for making a notion of speedy website performance for users. It eradicates the need to wait to reflect content till the whole content gets loaded.
  • Utilize technology of server side for delivering photos rightly sized for a device.
  • Code the website to minimize the round trip numbers back to server for minimizing latency.
  • Utilize open fonts as compare to custom fonts as it minimizes page weight.
  • Think of utilizing 3rd party acceleration providers such as CDNs as it helps optimising performance via local content caching and several technologies.

For creating a seamless user experience, the merchants need to implement a strong planning and collaborate with design and development team rightly. By following aforementioned tips, you can get the most out of your responsive website design as it will grow your revenue and will give your audience the best experience every time.

by Lalita Rawat on January 12th 2018